Monday, November 17, 2008

Christmas Cash For Kids

IN 1975 an announcer working at Radio Station WZYQ received a very distressing phone call from one of his listeners. There was a family in the Frederick area who would have no Christmas. The Disc Jockey made the decision and the station raised close to $1,500, enough to provide Christmas for several families.

It was snowing on that Christmas Eve as Santa (the Disc Jockey) drove along a dirt road north of Frederick. He found a wooden shack. The mother and her three children didn't live there. They lived in the shanty behind the shack.

Santa knocked at the door. A little girl answered. She threw her arms around Santa and exclaimed, 'My Mommy said you'd be too busy, but I knew you'd come!' 'Christmas Cash for Kids' was born.

Since then, 'Christmas Cash for Kids' has been a holiday tradition in Frederick County. It has evolved into the single largest provider of children's toys and clothing for those who would otherwise have to do without.
Last Year WFMD raised over $120,000 due to the generosity of caring people in Mid-Maryland. WFMD will continue to work with the Salvation Army, a Local Frederick Bank and other businesses and organizations to provide Frederick children with a Christmas they would otherwise miss.

None of the money that is received is used for any overhead expenses. It gets taken to the bank, often within the hour, and can only be used after two authorizations by the bank and the stations. The funds are spent in Frederick and purchases are based on quality, price and delivery. Some stores can, and do deliver within the hour.

Please, don't go out and buy toys. 'Christmas Cash For Kids' can purchase the appropriate gifts, clothing and supplies at much better rates. Take your donation to the station or send a check or money order. Here's what you can do as a business. If you're retail business, put out a collection can. Put up a poster in your Store Front window. Pass the hat in your company or come up with unique ways of collecting money, i.e dress down days, funny hat day or whatever you can come up with. Call the WFMD office for a poster to place in your place of business to show you are working to raise money for 'Christmas Cash for Kids'. We also are in need of companies to provide advertising in the newspapers.

WFMD is committed to making 'Christmas Cash For Kids' a success, because of this commitment, we have increased the number of days of 'Christmas Cash For Kids' to begin December 1 and will continue thru December 5th.

We thank you for your past support and look forward for your support this year. If you would like more information about 'Christmas Cash For Kids' talk to your Account Manager or call 301-663-4181.

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